Santigold Tribe Dance Off

I got sent this coz I signed up to a "marketing blogger guru type". This particular "marketing blogger guru type" gets it most of the time, plus he looks like a Don so more power. But I laughed when i saw the copy attached to this clip. It read....

"Paul just sent over this video of a dance tribe forming spontaneously at a music festival.

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s."

So basically if you really wanna know what it takes to create an audience / start a movement / tribe etc. GO TO FESTIVALS AND TAKE MORE DRUGS.